‘Did my ma’am teach me wrong?’ Misspelled words in TV ads leave children confused

To sound unique, companies tweak spellings of words Kolkata: An increased use of misspelled words by companies in advertisements has left questions in children’s minds. Aarin, a seven-year-old boy who was watching television with his father, saw an advertisement and promptly asked his father: “Why are there two Ws in the spelling of grow? Did our ma’am […]

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Homemakers use social media to resell clothes, lifestyle items

Customers find it a convenient way to buy stuff. Gujarat: Homemakers in Gujarat are increasingly getting involved in the reselling business through social media platforms. Ashal Bhogesara, an apparel reseller who owns FabFashion, said, “Amid the pandemic, when several people are losing their jobs, this business is offering employment to women. Also, due to the […]

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Don’t trust Zomato app if it says your delivery boy has no fever

Some eateries have not been checking temperature of food delivery executives before handing over parcels to them Riddhiman Roy Kolkata: Citing the drain on cost and time, not all the restaurants availing of food delivery services are abiding by the precautions that were introduced to ensure safe delivery. While there is still a ban on […]

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The lockdown fosters new addictions

A lot of people have become addicted to online gaming and binge-watching due to the ongoing lockdown By Tamanna Yasmin Kolkata: “I’ve developed this addiction after the lockdown,” says Sayani Ghosh, an MSc student at West Bengal State University. “I spend four to five hours on gaming and around six more hours watching web series. It […]

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Lockdown 2.0—Homeless in Bengaluru Struggle to Sustain

Homeless migrants in Bengaluru struggle to sustain themselves in the extended lockdown, despite the establishment of various sheds and camps in many wards across the city. By Yamini Chincholi Bengaluru: Social workers and volunteers are running out of food and supplies and migrants are left homeless and hungry to fend for themselves. At least 200 […]

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Oh! the lost wanderers

North Karnataka’s Sindagi Taluk of Bijapur district is swiftly losing its small local communities, as many over the period of time have shifted to neighbouring districts and states owing to the drought prone unfertilized lands. Kurian Joe Seasonal migration has become a trend among the socio-economic backward communities of Sindagi Taluk. With lack of remuneration […]

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If you use WhatsApp, you can say ‘Kannada gothu’

App groups help non-locals to learn the language Shoby Krishna G When he moved to Bengaluru in 2017, Prabhat Kumar Chaturvedi realized he could bond with the city only if he learned the local language. “I have lived in various parts of the country. I try to learn the local language wherever I am. Thanks […]

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Start-ups turn to bloggers to market their products

Several companies now choose to market their products and services through bloggers instead of turning to mainstream advertising media. Companies and startups that deal with Fashion and Lifestyle now choose to market the products and services via bloggers rather than mainstream advertising media. Bloggers in the city earn up to eight thousand for one Instagram […]

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